Role: Lifecycle and retention marketing writer with hands-on technical execution across email campaigns, customer journeys, and lifecycle automation platforms.
Format: Fully remote, contract-to-part-time role with two phases.
Rate: Competitive entry-level pay, details shared upon application.
Location: Open to applicants worldwide.
Contract length: 3-month initial build phase, transitioning to ongoing part-time work.
About This Role
We’re looking for a lifecycle marketing writer who can own both strategy and hands-on execution. You’ll build and manage automated email campaigns, customer journeys, and retention programs that keep customers engaged and coming back.
This is a role where you’ll get inside the tools yourself, analyse customer data, develop ideas, launch campaigns, and measure what works—without needing approvals at every stage.
Phase 1: Build the Retention Engine (First 3 Months)
Commitment: Approximately 30–35 hours per week.
Your initial focus will be building out the lifecycle and retention function from the ground up. You’ll:
• Replace broad email broadcasts with segmented, behavior-triggered lifecycle campaigns
• Build automated journeys for customer onboarding, membership conversion, and customer activation
• Create welcome flows, trial activation programmes, and win-back campaigns for lapsed customers
• Launch referral and loyalty programmes
• Migrate and consolidate existing customer data while maintaining segmentation and email deliverability
• Turn customer research into prioritized, measurable improvements
• Work directly with developers to implement technical retention features
• Establish performance dashboards and baseline metrics
• Document programmes so they run efficiently long-term
We expect you to launch real campaigns in your first month—not spend three months on planning alone.
Phase 2: Optimize & Grow (Ongoing)
Commitment: Approximately 15–20 hours per week.
Once the core programmes are live, the role shifts to ongoing optimization and growth:
• Report on retention performance and programme effectiveness
• Test and refine lifecycle campaigns based on customer behaviour and results
• Analyze customer segments and identify new growth and upsell opportunities
• Continuously improve the customer and member experience
• Expand successful programmes
Skills/background needed:
Essential:
• Experience building multi-step, automated email campaigns and customer journeys (in marketing automation platforms like Klaviyo, Braze, Iterable, or similar tools)
• Strong email copywriting and lifecycle messaging skills
• Comfortable analyzing your own performance data in spreadsheets or analytics tools
• Understanding of customer segmentation, behavioural triggers, and customer journey design
• Ability to work independently and ship campaigns without waiting for complete instructions
• Comfortable communicating directly with developers and technical teams
• Experience with WordPress and e-commerce platforms
• Understanding of email deliverability basics
Helpful to have:
• Experience with subscription, membership, or recurring-revenue business models
• Background in SaaS, e-learning, or professional development
• Experience building trial activation, cancellation recovery, or referral programmes
• Familiarity with analytics platforms and product data
• Experience using AI tools for research and content work
• Interest in education, professional development, or supporting mission-driven work
What Success Looks Like in 90 Days
• Performance baselines established across key retention metrics
• Migration of customer data and email lists completed
• Segmented lifecycle campaigns live, replacing broad broadcasts
• Automated welcome, onboarding, and activation journeys launched
• Trial conversion and customer retention programmes live
• Win-back and referral programmes operational
• Clear reporting dashboards in place
• Measurable improvements in at least two key lifecycle metrics
Why You’ll Love This Role
• Full ownership of a critical business function from day one
• Direct collaboration with leadership and technical teams—no bureaucracy
• Fully remote with flexible working hours
• Work with real data, real customers, and measurable outcomes
• Transition to sustainable part-time work after the build phase
• Opportunity to build systems and processes that scale
To Apply
Tell us about one lifecycle or retention campaign you personally built. Please share:
• What triggered or inspired the campaign?
• Who were the customers in this flow?
• What did you build and write?
• What metric or outcome were you trying to improve?
• What results did you see after launch?
Also include a writing sample showing email or lifecycle copy you personally wrote. Specific examples and real results matter far more than polished marketing language.
Ready to get started? Submit your application below.