We are hiring a Performance Marketing Writer to develop and execute data-driven marketing copy and campaign content that drives efficient growth in B2B lead acquisition. This role is critical to scaling paid acquisition strategies by owning the creation and optimization of messaging across multiple paid channels. You will be responsible for crafting compelling ad copy, landing page content, and lead generation materials at scale, and building a structured testing roadmap that continuously improves campaign performance. As a strategic individual contributor, you’ll have high ownership over marketing content performance—expanding reach, improving conversion rates, and unlocking new growth opportunities through persuasive, data-informed writing.
The Role:
We’re looking for a strategic, analytically-minded writer who thrives in a results-driven environment and takes full ownership of outcomes. You bring a deep understanding of B2B acquisition messaging—whether from in-house experience or an agency background—and you’re comfortable writing across a variety of campaigns, from lean tests to scaled initiatives. You’re someone who not only writes compelling copy but also understands how messaging strategy supports the broader growth engine. You enjoy analyzing performance data, identifying messaging trends, and translating insights into scalable content strategies. You are proactive, organized, and comfortable managing complex, multi-channel writing projects while partnering cross-functionally with marketing and design teams.
What You’ll Do Day-to-Day:
Campaign Copy Development: Write and refine ad copy, subject lines, and messaging for paid search, paid social, display, and retargeting campaigns across the lead generation funnel.
Landing Page & Lead Form Optimization: Develop and test landing page copy, form messaging, and call-to-action text to maximize conversion rates and improve signal quality.
Creative Testing & Iteration: Partner with design and marketing teams to develop multiple messaging variations, conduct A/B testing, and iterate on ad copy and offers based on performance data.
Lead Generation Strategy Support: Contribute to lead generation messaging strategies, helping refine audience targeting through compelling value propositions and persuasive copy.
Performance Analysis: Review campaign data and conversion metrics to identify messaging opportunities and recommend copy improvements based on what’s working.
Testing Documentation: Help design and document A/B testing strategies for copy, creative messaging, and channel-specific variations to drive continuous improvement.
Vendor & Team Collaboration: Coordinate with external platforms, partners, and internal stakeholders to ensure messaging consistency and optimize campaign launches across channels.
Insights & Reporting: Contribute to campaign performance reports and help translate data insights into actionable messaging recommendations for stakeholders.
Skills & Background Needed:
Writing Experience: 3–5+ years writing marketing copy, ad copy, or landing page content, ideally with experience in B2B lead generation or performance marketing. Agency or in-house experience both valued.
B2B Messaging: Strong understanding of B2B audience messaging, value propositions, and lead generation copywriting across paid channels.
Performance Mindset: Experience writing for campaigns with clear performance metrics and KPIs; comfort with A/B testing and data-driven iteration.
Channel Knowledge: Familiarity with how copy performs across paid search, paid social, display ads, and email—understanding platform-specific messaging best practices is a plus.
Analytical Skills: Ability to review campaign performance data, identify trends, and translate metrics into messaging recommendations. Comfort working with analytics dashboards and reporting tools is helpful.
Testing Mentality: Proven experience with A/B testing methodology and iterating copy based on performance results.
Collaboration: Strong ability to work cross-functionally with designers, marketers, and product teams. Excellent communication skills and ability to present ideas clearly.
Organization: Ability to manage multiple writing projects and campaign deadlines simultaneously while maintaining attention to detail.
Ownership: Self-starter who takes initiative, owns writing outcomes, and drives projects from brief to launch.
Contract Length: Full-time
Rate: Competitive entry-level pay, details shared upon application.
Location: Open to applicants worldwide. This is a fully remote position.
What to Expect in the Interview Process:
Your application will be reviewed by our recruitment team. If you meet the role requirements, you’ll be invited to a video conversation to discuss your background and experience. Depending on fit, subsequent interviews may include conversations with team members and a writing exercise to demonstrate your approach to campaign copy development. Final hiring decisions are made by our team.
Training & Support:
Full training will be provided. You’ll work within a supportive team environment and have opportunities to develop expertise in performance marketing, B2B messaging strategy, and data-driven copywriting. We value learning and growth, and you’ll have access to the tools and guidance needed to succeed in this role.
Ready to get started? Submit your application below.