We are a digital media company focused on creating engaging content across multiple consumer brands and platforms. Our mission is to entertain, inspire, and create meaningful social impact through innovative storytelling and authentic audience connection.
About The Role
This is a strategic social media role working across a diverse portfolio of consumer brands. You’ll be the bridge between creative ideas and smart strategy—helping to shape how each brand shows up on social, stays relevant to culture, and ensures the best ideas make it to production.
You’ll work closely with the creative team to test ideas, bring trend insights and competitive context to the conversation, and add strategic thinking to every concept before it moves forward. Your impact is measured by how sharp, culturally relevant, and strategically grounded the team’s output becomes because of your influence.
The ideal candidate thinks in systems, not just individual posts. You bring platform expertise, trend forecasting skills, competitive awareness, and the instinct to know when a creative concept is right for the moment, right for the brand, and right for the audience.
What You’ll Do
• Develop social media strategies for key brand moments, seasonal campaigns, and product launches, defining the strategic narrative and content approach before creative work begins
• Lead ongoing trend research across major platforms including TikTok, Instagram, YouTube, Twitter, and emerging platforms, surfacing relevant opportunities and cultural moments to the creative team
• Work closely with creative teams to filter, refine, and pressure-test content concepts, bringing strategic insight and audience understanding to ensure the strongest ideas move forward
• Build and maintain competitive intelligence: regular audits across each brand’s category analyzing what competitors are winning on social and where the brands have opportunity to stand out
• Research how brands in gaming, fashion, and entertainment engage younger audiences and translate relevant tactics into actionable strategies
• Pull and analyze social analytics from dashboards weekly and monthly, translating performance data into clear insights that inform creative direction and platform strategy
• Write strategic briefs and creative decks for campaign pitches, strategy updates, and cross-functional alignment
• Collaborate with partnership teams to ensure brand activations align with overall strategy and audience targets
• Define how each brand should show up on each platform, including voice, content mix, and posting approach, and evolve that positioning as platforms and audiences shift
• Contribute strategic input to social copy and creative briefs, ensuring language drives genuine conversation rather than defaulting to typical marketing language
• Build a reference library of high-performing content examples for team-wide learning and creative inspiration
• Adapt quickly between different brand voices and audiences, recognizing that strategies need to shift across different product categories
Skills/background needed: 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands. Strong ability to translate trend research and competitive analysis into creative direction. Experience with social analytics platforms and translating data into strategic recommendations. Deep familiarity with internet culture, creator ecosystems, and short-form video trends. Experience working across multiple brands or products. Ability to write clear strategic briefs. Comfort working in a fast-paced creative environment.
Preferred: Experience working embedded within a creative team in a strategic role. Background in consumer brands, apparel, entertainment, or creator economy. Experience with social commerce strategy. Track record of identifying trends early and shaping brand response. Experience developing campaign strategies for product launches or seasonal moments.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent
Location: Remote. Open to applicants worldwide.
What’s offered: Competitive salary, medical, dental, and vision coverage, company-paid life insurance, company contributions to health savings accounts, retirement plan with company matching, flexible vacation policy, paid company holidays, company-provided technology package.
Ready to get started? Submit your application below.