About This Role
We’re looking for a Content Writer & Social Media Coordinator who combines strong organizational skills with a genuine passion for writing. You’ll report to the Social Media Manager and be responsible for turning social and content strategy into a smart, compelling day-to-day content calendar and ensuring work moves smoothly from idea to publication.
You’ll connect the dots between brand priorities, launches, cultural moments, trends, creator content and community conversation—then translate them into content that feels timely, cohesive and authentic.
This role is ideal for someone who lives in social media, has an editorial mindset, loves the challenge of building a great content calendar and knows how to write copy that sounds like a real person, not a corporate brand.
What You’ll Do
Social Calendar & Editorial Planning — 40%
Own the development and day-to-day management of social content calendars across Instagram, TikTok, YouTube Shorts and emerging platforms, working closely with your manager to bring channel and content strategy to life.Translate brand priorities, product launches, cultural moments, retail moments, trends and community insights into clear weekly and monthly content plans.Ensure every piece of content has a clear purpose, audience and role within the broader social strategy.Partner closely with Social, Brand, Creative, Influencer and Digital teams to understand upcoming priorities and source the content needed to support them.Maintain a thoughtful balance of product education, entertainment, brand storytelling, creator content, trends and community-led content.Identify content gaps early and proactively pitch ideas and solutions to fill them.Lead the organization and preparation of weekly calendar reviews, incorporating feedback and translating decisions into clear next steps.Keep the calendar agile, recommending real-time adjustments based on trends, performance, launches and cultural conversations.Ensure all planned content is briefed, approved and ready to publish on time.
Copywriting & Social Storytelling — 25%
Own day-to-day social copywriting across organic channels, including captions, Instagram Stories, TikTok, YouTube Shorts and other social-first content.Translate product benefits, campaign messaging and brand priorities into concise, compelling, consumer-friendly social copy.Develop hooks, headlines, calls-to-action and social storytelling concepts designed to capture attention and drive engagement.Bring the brand’s social voice to life consistently across platforms while adapting tone and messaging to how consumers actually behave on each channel.Partner with your manager to continuously sharpen how the brand communicates socially.Proofread and quality-check social content before publishing, maintaining high standards for grammar, spelling, product information and brand voice.Stay close to social language and culture, identifying emerging formats, conversations and behaviors the brand can authentically participate in.
Content Development & Publishing — 20%
Turn calendar needs into clear, actionable social briefs and shot lists in partnership with Social and Creative teams.Project-manage social content from brief through delivery, keeping stakeholders aligned on deadlines, feedback and approvals.Attend shoots as needed to capture native, behind-the-scenes and reactive social content.Organize and program user-generated content, creator content, influencer content and brand assets into the social calendar.Schedule and publish content across platforms, ensuring copy, tags, links, product information and assets are accurate.Create and edit lightweight native social content as needed, particularly for timely trends, launches and cultural moments.Support testing and execution across emerging platforms and formats.
Community & Cultural Insights — 15%
Stay close to the community to understand what they’re asking, talking about, sharing and responding to.Monitor comments, direct messages, tagged content and relevant conversations across TikTok, Instagram, YouTube and other platforms.Respond and engage in a helpful, distinctive and on-brand voice.Identify proactive and reactive opportunities to participate in relevant conversations and cultural moments.Surface recurring questions, feedback, trends and community behaviors that can inform future content and channel strategy.Identify high-performing user-generated content and community content that can be incorporated into upcoming calendars.Stay immersed in current trends and internet culture, regularly bringing relevant opportunities back to the team.
Skills/background needed: This is an entry-level position. You should have strong writing and editing skills with the ability to communicate a point of view in a concise, compelling and social-native way. Experience with social media content calendars, TikTok and Instagram is valued. You’re highly organized with excellent attention to detail and the ability to manage multiple projects at once. You’re comfortable working quickly and adapting plans when priorities change. You’re collaborative and enjoy working cross-functionally with different teams. Most importantly, you’re curious, proactive, and genuinely interested in social media culture and trends. No prior professional experience is required—we provide full training and support.
You’ll excel in this role if: You can take a product launch, creator video, trending sound, user-generated content, retail priority and a blank week on the calendar—and turn them into a social plan that feels intentional rather than chaotic. You’re a writer first, organizer always and social thinker throughout. You don’t just keep the calendar updated; you make the calendar better. You build content calendars from strategy, understand what that means for what the brand should actually say and post tomorrow, and bring fresh ideas to the table regularly.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent
Location: Remote – work from home, fully flexible
What We Offer
Health insurance including medical, dental and vision coverageRetirement plan optionsLife insurancePaid time off including vacation, sick days and public holidaysFamily leave including maternity and paternityDisability coverageProfessional training and development opportunitiesFlexible work-from-home arrangementWellness resources and support
Ready to get started? Submit your application below.