We are seeking a strategic and driven Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for an apparel and accessories portfolio. This role sits at the center of storytelling — translating product intent, design philosophy, and brand equity into differentiated positioning that drives awareness, consideration, and purchase intent.
You will be the connective tissue between product creation, creative, wholesale, and e-commerce: defining what makes each product matter, then leading the cross-functional execution that brings it to market. Success in this role is measured both by the quality of the positioning you create and by the flawless delivery of the holistic go-to-market plan.
Essential Functions and Key Responsibilities:
Go-to-Market Strategy & Execution
Drive the go-to-market launch process end-to-end: briefing cross-functional teams, recommending KPIs, reviewing marketing communication, and ensuring key messaging is consistent across every channel. Ensure operational and commercial goals are aligned ahead of each product launch. Ensure collateral, PR, social and external communication plans align with the launch calendar. Ensure value proposition, positioning, and messaging support company objectives. Own the master go-to-market calendar, keeping every team aware of upcoming initiatives and working in alignment to execute. Facilitate recurring cross-functional meetings; hold team members accountable to strategy, deadlines, and quality of work. Define channel-specific launch phasing across wholesale, direct-to-consumer and partner seeding.
Content, Creative & Product Storytelling
Author the documents that direct creative output — creative briefs, content briefs, messaging documents, photoshoot plans, presentations, and customer-facing collateral — and secure approval from key decision makers. Oversee and manage the product photography process: maintain key documents, hold deadlines, ensure product is where it needs to be, and confirm photography meets brand standards. Partner with creative and design to develop product photography, mood direction, and lifestyle content that supports brand strategy. Lead brainstorms with cross-functional teams to generate ideas for bringing product to market, encouraging broad participation and ideation. Manage the day-to-day execution for creative, video, production, and paid media processes on assigned initiatives.
Product Positioning & Messaging
Own category positioning and competitive differentiation across apparel, accessories, and seasonal collections. Develop product briefs, message hierarchies, and value propositions grounded in market research, consumer insight, and brand strategy. Build the narrative around innovation, materials, construction, and design philosophy. Serve as the internal expert on competitor messaging and market landscape; identify opportunities to sharpen positioning. Ensure the value proposition, positioning, and messaging align to company goals before any asset is briefed.
Sales Enablement & Events
Act as the marketing liaison to wholesale partners, communicating positioning, differentiation, and selling strategy. Train internal teams and retail partners on the value proposition, positioning, and how the product aligns with company goals. Manage day-to-day execution of promotional events, ensuring brand and product are well represented and on strategy. Monitor wholesale feedback and sales data to inform future product and marketing decisions.
Performance, Reporting & Analysis
Develop comprehensive launch presentations with detailed plans for achieving KPI deliverables. Establish KPIs for product performance, track against targets, and report results to leadership. Lead post-launch sessions to define improvement areas and track ROI metrics. Communicate project status, updates, and business results to team members, partners, and stakeholders in a timely manner.
Skills and Background Needed:
Strong understanding of product marketing fundamentals — positioning, segmentation, messaging, and competitive analysis. Ability to translate brand strategy into actionable positioning and launch plans, and carry through to execution. Self-starter who takes initiative, anticipates upcoming situations, acts quickly and decisively. Strong project management skills; ability to run multiple launches concurrently. Excellent verbal and written communication skills, including proofreading, editing, content writing, and research. Comfortable influencing without direct authority and aligning stakeholders around a shared plan. Ability to quickly build relationships across all levels of an organization and functions. Strong design sensibility; able to evaluate creative work and give clear, directional feedback. Proven ability to work in a fast-paced, team-oriented, and collaborative environment. Proficient in Microsoft Word, Microsoft Excel, and Microsoft PowerPoint.
Experience and Education:
Bachelor’s degree in Marketing, Business, or related field; or equivalent work experience. Professional experience in product marketing, brand marketing, or marketing analytics role is preferred. Experience with apparel, footwear or lifestyle brands is a plus. Experience supporting wholesale partners, retailers and multi-channel commerce models is a plus.
Work Environment:
Normal office conditions with extensive computer and phone usage. Ability to work extended hours as necessary. Able to work efficiently and accurately in an atmosphere of frequent interruption. Light physical effort equal to frequent lifting or moving of lightweight materials. Occasional travel may be required.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent position.
Location: Local positions available.
This is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, national origin, disability, age, sexual orientation, gender identity, military or veteran status, or any other basis protected by law.
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