Copywriter – Healthcare Remote

About the Role:

We’re looking for a creative writer to develop patient-facing content that helps people make informed healthcare decisions. You’ll combine consumer psychology with clear, compelling writing to create materials that motivate action—then use what you learn to improve our client-facing platform and how we position it in the market.

In this role, you’ll develop content for healthcare buyers, decision-makers, and executive audiences. You’ll also partner with product and marketing teams to turn content insights into platform improvements and help shape how our clients tell their story to the market. Your work directly impacts patient engagement and how healthcare organizations connect with the people they serve.

What You’ll Be Doing:

This is a writing-focused role (approximately 80%) with high-impact content creation:

Content Creation

Develop content supporting healthcare buyers, executives, and product initiatives. Create assets including thought leadership pieces, sales enablement materials, brand copy, and campaign messaging.

Executive Storytelling

Write content that positions our company as a leader in healthcare transformation. Support executive-level messaging and help shape narratives that influence how the market understands healthcare improvement.

Strategic Messaging

Translate complex healthcare and technical concepts into clear, differentiated messaging. Support product marketing and brand initiatives. Ensure consistency across external communications.

Cross-Functional Collaboration

Partner with product marketing, brand marketing, and sales teams. Contribute insights that improve strategy and messaging effectiveness.

Content Optimization

Evaluate how content performs and refine messaging based on engagement and outcomes. Continuously improve clarity and strategic impact.

AI-Supported Writing

Use AI tools to support efficiency and scale while maintaining high-quality, human-driven writing.

Skills/background needed:

Exceptional writing ability, ideally with journalism, editorial, or B2B content experience. Experience in B2B or B2B2C marketing (healthcare or health tech preferred). Proven ability to write for executive and buyer audiences. A strong portfolio showcasing thought leadership, brand, or product marketing content.

You’re a critical thinker who can work with ambiguity. You can quickly understand and communicate complex healthcare concepts. You’re comfortable writing for executive audiences and technical and non-technical stakeholders. You’re curious, proactive, adaptable, and thrive in fast-paced environments.

Preferred experience:

Healthcare or health tech background. Product marketing or growth marketing experience. Executive ghostwriting or C-suite communications. Familiarity with AI-supported content workflows.

Location: Fully remote, work from home

Contract length: Full-time, permanent

Rate: Competitive entry-level pay, details shared upon application

Why This Matters:

Your work directly impacts whether patients seek the care they need. You’ll help build the playbook for how healthcare applies behavioral science at scale, with the resources to explore cutting-edge approaches and the autonomy to influence both content strategy and product direction.

What Success Looks Like:

Within your first year, you’ll have established replicable content frameworks across major healthcare use cases, contributed measurable improvements to our product roadmap, and piloted workflows that improve both efficiency and personalization. You’ll see these improvements reflected in client adoption and patient engagement metrics.

A Note About Applying:

Research shows that candidates from underrepresented groups are less likely to apply if they don’t meet 100% of the qualifications listed. While we do have core requirements, we encourage you to thoughtfully consider your skills and experience. If you feel you may be a good fit for this role, even if you don’t meet every qualification, we’d love to hear from you. We’re committed to creating an inclusive hiring process and welcoming diverse backgrounds and experiences.

Ready to get started? Submit your application below.