About the Role:
We’re looking for a Digital Marketing Specialist to join our recruitment marketing team. You’ll manage digital campaigns, coordinate marketing communications, and help drive enrollment growth through strategic digital initiatives. This is a full-time position where you’ll work on paid search, display advertising, social media campaigns, and email automation.
What You’ll Do:
Digital Advertising and Campaign Management
• Develop and coordinate digital content for multiple marketing campaigns
• Manage paid search and paid social media campaigns to meet enrollment targets
• Monitor campaign performance metrics and make data-driven recommendations for improvement
• Create and test ad copy and landing pages to improve results
• Maintain best practices for search engine visibility
• Stay current on digital marketing trends and implement new strategies
Email and Content Automation
• Work with the team to create and optimize automated email campaigns that guide prospects through the enrollment process
• Coordinate production of digital content including ad copy and marketing materials
• Manage social media presence across multiple channels
Project Management
• Manage multiple campaign projects and requests from start to finish
• Work with different departments to understand their needs and create effective campaigns
• Present plans and strategies to stakeholders
• Handle other job-related tasks as assigned
Skills/background needed:
• Bachelor’s degree or equivalent work experience in digital marketing
• Experience with paid advertising platforms including Facebook Ads Manager, LinkedIn Ads, and Google Ads
• Familiarity with marketing automation and CRM systems
• Experience with Google Analytics and search engine optimization tools
• Strong ability to manage multiple projects and meet deadlines
• Excellent analytical skills and comfort working with data
• Strong written and verbal communication skills
• Experience in higher education or graduate recruitment is a plus but not required
What We Offer:
• Full training provided on all platforms and systems
• Supportive team environment with experienced mentors
• Opportunity to grow your digital marketing expertise
• Professional development and learning opportunities
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full Time
Location: On-site position based at the workplace.
Ready to get started? Submit your application below.