Digital Media Buyer
We are looking for a Digital Media Buyer to join our performance marketing team. This role is ideal for a hands-on digital marketer who understands how to build, manage, analyze, and optimize paid social campaigns.
What You’ll Do
As a Digital Media Buyer, you will manage paid digital campaigns from planning through execution, optimization, and reporting. You’ll work closely with media, creative, analytics, and client-facing teams to continually improve campaign performance.
Key responsibilities include:
· Plan, launch, manage, and optimize digital campaigns across major social platforms including Meta, TikTok, Google, YouTube, Snapchat, and emerging platforms
· Manage campaigns directly within native advertising platforms, including campaign setup, audience targeting, budgeting, creative deployment, and optimization
· Analyze campaign performance and translate data into clear recommendations and actionable optimization strategies
· Optimize toward performance metrics such as cost per acquisition, customer acquisition cost, cost per click, cost per thousand impressions, conversion rate, and return on ad spend
· Assist in developing media strategies and media plans, including audience segmentation, targeting, messaging, scheduling, and budget allocation
· Continuously test audiences, creative, messaging, placements, landing pages, and other campaign variables to improve performance
· Develop creative briefs and work collaboratively with creative teams to produce assets aligned with media strategy and campaign objectives
· Review creative performance and identify trends and opportunities to improve results
· Stay current on changes to advertising platforms, new ad products, and digital media best practices
· Maintain an understanding of how paid social, search, native, display, and other digital channels work together
· Collaborate with creative and compliance teams to ensure campaigns meet performance and advertising requirements
· Build productive relationships with advertising platforms, technology partners, and vendors
· Share direct-response media buying best practices with team members and contribute to overall team efficiency
· Manage multiple campaigns and deliverables while meeting deadlines in a fast-paced environment
What We’re Looking For
· 1–2 years of hands-on digital media buying experience, preferably in a performance marketing or advertising agency environment
· Demonstrated experience managing paid social and direct-response campaigns
· Strong hands-on experience with Meta Ads Manager and TikTok Ads Manager
· Experience with Google Ads and/or YouTube short-form video campaigns
· Understanding of direct-response marketing and the ability to optimize campaigns against measurable acquisition and conversion goals
· Strong understanding of digital media key performance indicators including cost per acquisition, customer acquisition cost, cost per click, cost per thousand impressions, click-through rate, conversion rate, and return on ad spend
· Experience developing and executing structured A/B testing and test-and-learn strategies
· Experience writing creative briefs and analyzing creative performance
· Ability to translate campaign data into actionable recommendations
· Strong organizational and project-management skills
· Intermediate proficiency with Google Sheets, including Pivot Tables and lookup functions
· Strong written and verbal communication skills
· Ability to manage multiple priorities and deadlines in a fast-paced environment
· Detail-oriented, analytical, curious, and comfortable making data-driven decisions
Education
Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred. Equivalent relevant professional experience will also be considered.
Nice to Have
· Experience working in an agency environment
· Familiarity with emerging social and short-form video advertising platforms
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent position.
Benefits: Health insurance, paid time off, vision insurance, retirement plan with matching contribution, and flexible spending account.
Location: Fully remote – work from home or anywhere with a reliable internet connection.
Ready to get started? Submit your application below.