Role Summary:
We’re seeking an experienced Editorial Director to lead our digital audience strategy and oversee newsroom digital production across all platforms. In this critical leadership role, you’ll drive how journalism is transformed into engaging digital experiences that grow reach, deepen engagement, and build reader loyalty.
Reporting to senior leadership, you’ll own and evolve the operating model for audience and digital production, bringing together content teams, platform specialists, and a 24/7 central production desk into a cohesive, high-performing system. You’ll oversee a sophisticated organization spanning editorial areas, enterprise planning, and expertise across web, apps, newsletters, video, social media, and emerging platforms, ensuring every major story is executed with clarity, speed, and impact.
You’ll be accountable for portfolio-wide digital performance, including growth in loyal users, repeat visitation, engagement depth, and conversion into newsletters and owned channels. You’ll work as a strategic partner to content leaders, shaping digital growth priorities, championing key projects, and making data-driven decisions about audience reach and engagement.
Central to this role is building a modern, scalable operating system for digital journalism. You’ll design and refine workflows that make coverage data-informed, visually distinctive, and aligned with organizational priorities. You’ll lead a disciplined culture of experimentation, standing up testing programmes for formats, distribution strategies, and audience journeys, and integrating AI-assisted tools into daily production in ways that strengthen quality, speed, and efficiency.
As a senior newsroom executive, you’ll lead, inspire, and develop a high-calibre team of managers, editors, producers, and platform specialists. You’ll set a clear vision, translate it into concrete operating standards, and build an inclusive, performance-driven culture grounded in candour, coaching, and accountability. You’ll ensure that audience insight, platform intelligence, and journalistic ambition come together in a unified strategy.
Responsibilities:
• Own audience strategy across platforms and set distribution strategy for the digital portfolio, with oversight of business needs and growth targets
• Ensure integrated strategy across newsletters, social discovery, video and visual distribution, search, and AI tools across all content areas
• Monitor performance against key metrics and be accountable for hitting audience and engagement goals
• Lead the full audience and digital production structure, including content teams, platform specialists, and central desk operations
• Maintain cohesive view of the entire portfolio and resolve prioritization questions between teams and platforms
• Own daily and forward-planning calendars, including major events, live moments, and key initiatives
• Ensure teams execute against agreed strategies in fast-moving scenarios
• Partner cross-functionally to align audience priorities with business objectives
• Monitor editorial standards from an audience perspective, ensuring consistent brand voice and platform strategies
• Champion integration of AI and innovation tools into production workflows
• Hire, manage, and develop senior editors and ensure clear reporting lines and responsibilities across the team
• Adjust staffing, meeting cadence, and role scopes based on operating experience with regular reviews
Key Deliverables:
• A functioning team structure that delivers 24/7 digital publishing with clear ownership and expert platform management
• Documented audience strategies tied to measurable performance indicators, reviewed regularly
• A production team that reliably executes homepage, alerts, newsletters, social media, and search strategies under pressure
• Integrated AI and innovation workflows that improve speed, depth, and scalability of digital production
Requirements:
• Significant leadership experience in digital newsrooms or audience and production teams, preferably at national scale
• Proven track record driving audience growth across multiple platforms (web, mobile apps, newsletters, social media, video, search)
• Strong fluency in audience analytics and the ability to translate data into clear editorial and distribution decisions
• Experience managing cross-functional teams and complex, multi-team operating models
• Comfort leading change, including reorganization, workflow design, and adoption of new tools including AI and automation
• Demonstrated ability to drive change in fast-moving environments, combining urgency and creativity with sound judgment
Rate: Competitive entry-level pay, details shared upon application.
Contract Length: Permanent, full-time
Location: Open to applicants worldwide.
Skills/Background Needed: Leadership in digital media, audience analytics, platform management, team development, experience with AI tools in editorial workflows, data-driven decision making.
Ready to get started? Submit your application below.