About this role:
We’re hiring a versatile SEO content writer and strategist who understands how pages earn rankings and drive results. You’ll write SEO-optimized web content for small businesses across various industries — one week you might write for a home services company, the next for a dental practice or law firm. You’ll produce both finished content (homepages, service pages, blog posts) and help shape content strategy (topic planning, editorial calendars, content-gap analysis).
This is ongoing freelance work with steady volume and room to grow. We’re looking for a long-term collaborator who understands local search, adapts their writing voice to different industries, and thinks strategically about what content to create and why.
What you’ll do:
• Write SEO-optimized web pages including homepages, service pages, and location-specific pages
• Create both short-form (concise, conversion-focused) and long-form (blog posts, guides, in-depth articles) content
• Turn content briefs with target keywords into natural, readable copy that ranks
• Structure content with proper heading hierarchy and SEO fundamentals
• Adapt your writing voice to match each client and industry — from straightforward and trustworthy for contractors to warm and reassuring for healthcare providers
• Help develop content strategy — map topic clusters, plan editorial calendars, and identify content gaps
• Recommend what content to create and why, based on search intent and business goals
• Interview clients to gather information and translate their expertise into authentic, brand-appropriate content
• Research unfamiliar industries and write about them with confidence and accuracy
• Write locally-relevant content without relying on templated pages
• Draft meta titles, meta descriptions, and FAQ sections optimized for search
• Revise based on feedback and meet deadlines consistently
Skills/background needed:
• 3+ years of hands-on SEO content writing and content strategy experience
• Proven ability to plan content strategy — topic clusters, editorial calendars, prioritization (portfolio examples welcome)
• Strong understanding of local SEO, keyword intent, service and location page strategy, and heading structure
• Comfortable using AI writing tools to brainstorm and speed up self-editing, while applying your own SEO judgment and fact-checking
• Versatility across multiple industries and writing styles — ability to write convincingly for different business types and pick up new industries quickly
• Comfortable writing both short-form and long-form content
• Clear, jargon-free writing with strong self-editing and excellent grammar
• Reliable and able to meet deadlines from briefs
• Comfortable interviewing clients on calls or video to gather information and translate it into content
• Strong keyword and topic research skills — you can build keyword plans, not just write around targets we provide
• Experience with keyword research tools is a plus
Nice to have:
• Experience writing across multiple industries (home services, dental/medical, legal, or professional services)
• Familiarity with structured data concepts
• Awareness of compliance and accuracy standards in regulated industries
Contract length: Ongoing freelance
Rate: Competitive entry-level pay, details shared upon application
Hours: Approximately 10–20 hours per week to start
Location: Fully remote
Work format: You’ll write content in Google Docs and hand it off for publishing. Projects are managed through standard project management tools. Standard turnaround is 2–3 business days per page.
What we offer:
• Fully remote, flexible schedule
• Steady, ongoing work with room to grow
• Bi-weekly invoicing
• Opportunity to build a diverse portfolio across multiple industries and writing styles
• Collaborative team environment with regular feedback
Ready to get started? Submit your application below.