About This Role
We’re looking for a creative and organized Social Media Manager to lead our day-to-day social media presence and digital storytelling. This is a hands-on position where you’ll develop strategy while creating the content needed to execute it. You’ll capture and edit photos and videos, design graphics, write captions, manage the content calendar, publish posts, engage with our community, and track performance across our approved social platforms.
You’ll play an important role in building an engaged community, supporting growth initiatives, and turning everyday moments into compelling content that resonates with our audience.
What You’ll Do
Social Media Strategy and Planning
• Develop and execute our social media strategy in coordination with our marketing and communications team
• Create and maintain a detailed weekly and monthly social media content calendar
• Develop platform-specific strategies for Instagram, Facebook, TikTok, YouTube and other approved channels
• Build campaigns supporting promotions, announcements, partnerships, and organizational news
• Identify emerging social media trends and determine how we can participate in ways that are timely and on-brand
• Develop recurring content series that help our community connect with our organization
• Maintain a consistent posting schedule year-round
Content Creation and Production
• Capture high-quality photo and video content at events, activities, and promotional shoots
• Produce engaging short-form videos, reels, stories, and behind-the-scenes features
• Edit videos for multiple platforms, including music, captions, graphics, and transitions
• Design professional social media graphics for announcements, promotions, and organizational needs
• Create graphics and templates that follow our established visual identity and brand standards
• Resize and adapt creative assets for the requirements of each social platform
• Select, edit, and prepare photos for social media publication under tight deadlines
Publishing and Copywriting
• Write clear, engaging, and brand-appropriate captions that reflect our voice and personality
• Publish and schedule approved content across all our social media platforms
• Ensure accuracy of names, statistics, dates, and other important details before publication
• Coordinate collaboration posts and shared content with partners and approved organizations
• Provide live social media coverage during events and major announcements
• Maintain knowledge of our communication priorities and approval process
Community Management and Fan Engagement
• Monitor and respond to comments, direct messages, and mentions in a professional and timely manner
• Engage with our community members and partners to strengthen our online presence
• Identify opportunities to encourage conversation and user-generated content
• Help create a welcoming, energetic, and inclusive online community
• Support contests, giveaways, polls, and other fan-engagement initiatives
Analytics and Performance
• Track social media performance, audience growth, engagement, video views, and reach
• Prepare weekly and monthly performance reports with clear observations and recommendations
• Use analytics to identify successful content and opportunities for improvement
• Evaluate campaign performance and adjust strategy based on results
• Establish measurable goals for audience development and engagement
Collaboration and Brand Management
• Work closely with team members, partners, and external collaborators to identify content opportunities
• Coordinate social media activity with our broader marketing and communications strategies
• Protect and consistently represent our brand voice and organizational values
• Organize and maintain our photo, video, graphic, and digital asset library
• Establish naming conventions and systems that allow team members to quickly locate approved assets
Events and Additional Responsibilities
• Attend assigned events, practices, press conferences, community appearances, and organizational meetings
• Be available to work evenings, weekends, and holidays based on the event schedule
• Provide timely content during live events while maintaining accuracy and brand standards
• Coordinate with photographers, videographers, and other content team members
• Help train and coordinate interns or part-time content creators as the team grows
• Perform other related duties and special projects as assigned
Skills/Background Needed
• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field, or equivalent professional experience
• Demonstrated experience managing social media accounts for a team, brand, or organization
• Strong graphic design skills and a portfolio of social media graphics and digital content
• Experience capturing and editing short-form video content
• Strong photography and visual storytelling abilities
• Excellent writing, editing, and proofreading skills
• Working knowledge of Instagram, Facebook, TikTok, YouTube, and relevant publishing and analytics tools
• Proficiency with Canva or comparable graphic design software
• Proficiency with Adobe Premiere Pro, CapCut, or comparable video editing software
• Ability to create quality content quickly under pressure
• Strong organizational skills and the ability to manage multiple projects and deadlines
• Sound judgment when handling confidential and time-critical information
• Ability to work collaboratively across teams and with external partners
• Willingness and ability to work evenings, weekends, and holidays as required
Preferred Experience
• Previous social media experience in professional sports, entertainment, or fast-paced brands
• Experience with live event coverage and real-time social media publishing
• Experience developing paid and organic social campaigns
• Familiarity with social media management and scheduling platforms
• Experience analyzing content performance and preparing reports for leadership
• Experience supervising interns or freelance content creators
• Basic motion graphics or animation experience
What We’re Looking For
• Creative and willing to bring forward new ideas
• Comfortable being both a strategist and a hands-on content creator
• Organized, dependable, and responsive
• Collaborative and comfortable working across multiple departments
• Calm and accurate while working under deadline pressure
• Attentive to details and protective of our brand
• Able to recognize compelling stories and capture authentic moments
Work Requirements
• Ability to work in various environments including venues, offices, and community spaces
• Ability to remain active and mobile for extended periods during events
• Ability to carry and operate standard photography, video, and content production equipment
• Reliable transportation for travel to events throughout the service area
• Availability for evening, weekend, and holiday work based on the schedule
Rate
Competitive entry-level pay, details shared upon application.
Contract Length
Full-Time, Permanent
Location
Open to applicants worldwide.
Equal Opportunity
We are an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.
Ready to get started? Submit your application below.