Social Media & Marketing Specialist – YouTube (Entry Level)

About the role

We’re looking for an enthusiastic marketing specialist to help develop and execute YouTube marketing campaigns. You’ll work with a team to grow our YouTube channel, create engaging content, and analyze performance to improve our reach and engagement.

This is an on-site position requiring presence in the office 5 days per week.

What you’ll do

• Develop and execute YouTube marketing campaigns in coordination with team stakeholders

• Own the YouTube marketing strategy: create content calendars, manage video releases, optimize videos, and use platform tools to drive growth and engagement

• Work with external agencies on YouTube campaign management and execution

• Partner with marketing leads to integrate YouTube campaigns with broader marketing initiatives

• Lead internal and external meetings to present campaign objectives, YouTube strategies, and opportunities

• Analyze performance data from YouTube analytics, social media engagement, and paid media; adapt marketing plans based on insights and report key metrics to internal and external partners

• Stay current with platform trends, content formats, algorithm updates, and YouTube best practices to keep campaigns innovative and optimized

• Recommend process improvements to optimize marketing and content development workflows

• Partner with in-house design and media teams to develop YouTube-optimized assets

• Manage video editors, animators, and YouTube specialists as needed

• Lead on-site marketing execution including planning for livestreaming, real-time content, and post-event recaps

• Ensure timely approvals for all marketing and media assets

• Support recruitment, training, and onboarding of team members

• Be willing to oversee off-hours publishing and monitoring of YouTube content when needed

Skills/background needed

• 3+ years of experience in marketing or a related field

• Demonstrated expertise in YouTube marketing, audience development, or content strategy

• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form videos), and how the algorithm works

• Exceptional attention to detail while working in a fast-paced environment

• Strong communication skills and comfort presenting strategy insights and campaign results

• Proven ability to lead and execute complex, high-volume marketing campaigns

• Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action

• Experience managing multiple timelines, adapting quickly, and collaborating across departments

• Bonus skills: experience with YouTube Studio, analytics dashboards, Google Analytics, or video editing platforms

Work environment

• Must be willing to travel and work during holidays, evenings, and weekends as needed to meet deadlines

• Will work on-site in an open concept office space

• May need to work in various on-site locations that may have varying noise and temperature levels

Rate

Competitive entry-level pay, details shared upon application.

Contract length

Full-time, ongoing

Location

Local on-site position. US work authorization required.

Ready to get started? Submit your application below.