Role: Social Media & Paid Advertising Specialist
Contract length: Ongoing independent contractor
Rate: Competitive entry-level pay, details shared upon application.
Location: Fully remote – work from anywhere
About the role:
We’re looking for a Social Media & Paid Advertising Specialist to manage our social media presence and lead-generation campaigns from home. While social media content creation is an important part of this role, the primary focus is developing, launching, managing, and optimizing paid advertising campaigns that generate qualified leads.
You’ll take ownership of the complete advertising process—from creative concept through campaign launch, testing, optimization, reporting, and scaling. You’ll manage budgets, track key performance metrics, and make independent decisions to improve campaign results.
Your main responsibilities will include:
Paid Lead Generation
- Creating, launching, and managing advertising campaigns through industry-standard ad platforms.
- Developing paid lead-generation strategies for social media.
- Creating and testing advertising creative, copy, hooks, offers, audiences, and landing-page concepts.
- Managing campaign budgets and allocating spend based on performance.
- Monitoring and improving cost per lead, click-through rates, conversion rates, and other key performance metrics.
- Performing ongoing testing of creative, copy, audiences, and campaign structures.
- Identifying winning advertisements and scaling successful campaigns.
- Quickly identifying and correcting underperforming campaigns.
- Developing retargeting campaigns and audience strategies.
- Tracking both lead quality and lead volume.
- Providing clear reporting on advertising spend, leads generated, cost per lead, and campaign performance.
Content Creation & Social Media
- Managing social media presence across multiple platforms including Instagram, Facebook, and TikTok.
- Developing and maintaining a consistent content calendar.
- Creating, editing, scheduling, and publishing social media content.
- Producing short-form content including reels, educational videos, promotional content, and brand-focused creative.
- Creating static graphics, carousels, and other digital assets.
- Writing captions, hooks, headlines, and calls-to-action.
- Developing content ideas based on trends and campaign performance.
- Monitoring content performance and using engagement data to improve future creative.
Creative Development
- Developing multiple advertising concepts for testing.
- Creating direct-response static and video advertisements.
- Writing strong hooks and calls-to-action.
- Editing short-form video content.
- Identifying creative fatigue and replacing declining advertisements.
- Creating variations of winning advertisements for additional testing.
Skills and background we’re looking for:
- Hands-on experience managing paid advertising campaigns on social platforms.
- Demonstrated experience generating leads through paid social advertising.
- Strong knowledge of advertising platform tools and features.
- Experience managing and optimizing advertising budgets.
- Experience with creative testing and performance analysis.
- Ability to analyze campaign data and make independent optimization decisions.
- Strong copywriting ability, especially for direct-response advertising.
- Short-form video editing and basic graphic-design skills.
- Experience creating content for major social media platforms.
- Ability to clearly report and explain advertising performance.
- Strong organizational and project-management skills.
- Ability to independently manage campaigns and deliver agreed-upon responsibilities.
Preferred experience:
- Experience in healthcare, wellness, telehealth, or regulated industries.
- Experience with healthcare lead generation.
- Direct-to-consumer advertising experience.
- High-volume lead generation.
- Landing-page optimization.
- Marketing funnel development.
- TikTok advertising.
- Experience with CRM systems and lead attribution.
- Retargeting campaign management.
Tools you’ll use:
Canva, CapCut, or similar design and video-editing tools for creative development. You’ll also work with industry-standard advertising platforms and analytics dashboards.
What success looks like:
- Consistent generation of qualified leads at a sustainable cost.
- Campaigns are actively tested and optimized rather than simply launched and left running.
- Cost per qualified lead improves over time.
- Successful advertisements are identified and scaled.
- New creative is continuously developed and tested.
- Poor-performing campaigns are identified and corrected quickly.
- Lead quality is monitored alongside lead volume.
- Organic social media remains active and consistent.
- Leadership has clear visibility into advertising spend, lead volume, and overall campaign performance.
Training and support:
Full training and onboarding will be provided. You’ll work with a supportive team and have access to the resources you need to succeed. This is a great opportunity for someone passionate about digital marketing and social media who wants to develop practical experience in paid advertising and campaign optimization.
This is a remote, independent contractor position. You’ll be responsible for your own equipment, internet connection, and applicable taxes.
Ready to get started? Submit your application below.