Create the content strategy and testing systems that drive customer growth. You’ll develop high-performing creative concepts, lead testing initiatives, and build the messaging frameworks that guide profitable paid advertising campaigns across multiple platforms.
The Role
You’ll own the strategy and creative direction behind paid acquisition efforts. Working with a small, fast-moving team, you’ll develop creative briefs, collaborate with content creators, design testing frameworks, and continuously refine messaging based on performance data. Success means delivering winning creative that scales profitably while building documentation and organizational knowledge that helps the team improve over time.
What You’ll Do
Creative Strategy & Briefs
Write clear, structured creative briefs for designers, video editors, and content creators working across multiple social platforms. Define the core concepts, messaging angles, and formats for campaigns and product launches. Ensure all creative aligns with brand voice while optimizing for platform-specific performance. Identify and implement workflows that speed up research, briefing, scripting, and concept development.
Creator Collaboration
Partner with content creators to develop high-performing ads. Provide creative direction, review scripts, give constructive feedback, and guide creators toward consistently stronger content. Build long-term relationships focused on improving both creative quality and performance results.
Ad Copy & Messaging
Develop ad angles, hooks, scripts, and headlines designed to drive performance. Write ad copy concepts that connect with customer psychology and product positioning. Translate customer pain points and desires into compelling narratives. Study customer feedback, reviews, competitor ads, and market trends to uncover new messaging opportunities.
Testing & Learning
Design and lead systematic tests of new ad formats, storytelling approaches, hooks, and headlines. Work with the marketing team to set up structured test vs. control experiments. Document all results and translate findings into improved strategies going forward.
Cross-Team Work
Collaborate closely with designers, product teams, and marketing leadership to align creative strategy with execution. Support product launches and key campaign moments with strong creative concepts. Maintain documentation of what’s working and share learnings across the team.
Skills & Background Needed
You should have experience in performance marketing, paid social advertising, or content creation in a fast-paced environment. Understanding of how ads work across social platforms (hooks, messaging structure, calls-to-action) is important. You’re an excellent communicator who can write clear briefs and give constructive feedback. You love testing, learning from data, and building systems that work at scale. A background in copywriting or visual design is a plus but not required.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, ongoing
Location: Remote – work from home, fully flexible
What We Offer
Full training and onboarding provided. Flexible work environment with the ability to work from anywhere. Opportunity to develop expertise in performance marketing and creative strategy. Supportive team that values learning and iteration. Clear potential to grow your skills and advance within the company.
Ready to get started? Submit your application below.