We’re looking for a creative, driven social media specialist to help bring our brand to life across digital channels. Reporting to the content manager, this role is responsible for planning, capturing, creating, publishing and managing engaging social-first content that inspires audiences year-round.
The ideal candidate understands social media trends and can confidently create compelling stories that perform across Instagram, Facebook, TikTok, YouTube and emerging platforms. You’ll be comfortable creating content in various formats—from short-form reels to longer pieces—and editing on tight deadlines.
This is a highly collaborative position that works closely with teams across the organization to showcase our brand’s experiences, events, and offerings while maintaining a consistent brand voice and visual identity.
What You’ll Do
Social Media Management
Execute the organization’s year-round social media strategy under the direction of the content manager. Create, schedule, publish and optimize content across all social media platforms. Write engaging, on-brand captions that align with marketing campaigns and seasonal priorities. Monitor social channels daily by responding to comments, direct messages and community conversations in a timely and professional manner. Track social trends, platform updates and emerging content formats. Assist with influencer partnerships, creator collaborations and user-generated content initiatives. Support social media advertising campaigns by providing creative assets and coordinating with the marketing team.
Content Creation
Capture high-quality photography and video showcasing the organization’s people, events, products and experiences. Edit short-form and long-form video content optimized for each social platform.
Cross-Team Collaboration
Partner with teams across the organization to understand marketing priorities and identify storytelling opportunities. Attend major events, seasonal openings, product launches and community activations to capture real-time content. Coordinate with photographers, videographers and outside creators when needed. Assist with production logistics for larger photo and video shoots.
Analytics & Reporting
Monitor social media performance and audience engagement across all platforms. Prepare monthly reports highlighting content performance, audience growth, engagement and campaign insights. Use analytics to recommend new creative approaches and optimize future content. Stay informed on industry trends, competitor activity and best practices.
What You’ll Need
Skills/Background Needed:
2+ years of professional social media or digital content experience. Social media content creation and publishing. Short-form video production (reels, TikTok, YouTube Shorts). Copywriting and editing. Photography and videography. Video editing using industry-standard software. Adobe Creative Cloud (Premiere Pro, Photoshop, Lightroom). Mobile content creation and editing. Brand storytelling. Community management and social engagement. Content calendar management. Influencer and creator collaboration. Social media analytics and reporting. Project management and organization skills.
Preferred Skills:
Experience in outdoor recreation or destination marketing. Drone photography and videography. Motion graphics. Social community management platforms. Basic graphic design skills. Live event social media coverage. Experience working with athletes and influencers. Knowledge of current social media trends, algorithms and platform best practices. Experience with AI-assisted creative tools.
Work Schedule & Conditions
Schedule: Monday–Friday, 9am–5pm, with flexibility for evenings, weekends and holidays depending on business needs and events. Shifts may vary based on content deadlines and project requirements.
Location: This is an in-person role with potential for occasional work-from-home flexibility after an introductory period.
Contract Length: Full-time, year-round
You’ll work in a general office environment with occasional physical activity. The role may involve exposure to noise and frequent interruptions. You should be comfortable with standing for extended periods and performing repetitive motions.
Why This Role
This is a fully supported entry-level opportunity. Full training will be provided to help you develop professional skills in content creation, video editing, and social media strategy. You’ll work with an experienced team in a dynamic environment that values creativity and collaboration. There’s genuine potential to grow your career in digital marketing and content production.
Benefits: Medical, dental, vision and accident insurance. 401(k) with company match. Employee discounts across partner locations. Transportation support for commuting. Opportunities for professional development and skill-building.
Rate: Competitive entry-level pay, details shared upon application.
We are an equal-opportunity employer. We do not tolerate discrimination or harassment of any kind and are committed to building a diverse, inclusive workplace where all employees feel welcome.
Ready to get started? Submit your application below.