Role: Social Media Strategist & Copywriter
Contract length: Part-Time, Flexible Schedule, Independent Contractor
Rate: Competitive entry-level pay, details shared upon application.
Location: Open to applicants worldwide. Fully remote role.
Skills/background needed: Experience in social media marketing (prior experience preferred but not required). Enthusiasm for wellness and health topics. Strong copywriting skills. Ability to work independently.
About the role
We’re seeking a Social Media Strategist and Copywriter to help build and grow a brand’s social presence from the ground up. You’ll work directly with a founder to create an engaging, high-performing content strategy across Instagram, TikTok, YouTube Shorts, and LinkedIn. Your job is to translate complex scientific concepts into clear, compelling social media content that drives engagement, builds trust, and converts viewers into engaged followers.
This is a unique opportunity to shape a brand’s voice and content system during its launch phase, working closely with leadership while maintaining independence once you’re up and running.
What you’ll do
Strategy & Content Planning: Build and manage a monthly social content calendar across multiple platforms. Create 20+ monthly post concepts tailored to each channel’s audience and format.
Copywriting: Write engaging hooks, captions, video scripts, text overlays, and hashtags that capture attention and encourage action. Your copy should feel warm, expert, and trustworthy—never preachy or overly salesy.
Creative Direction: Turn founder ideas, voice notes, and research into clear, actionable content concepts. Create structured shot lists and direction that guide filming and content production.
Community Management: Respond to comments and messages as the authentic voice of the brand, building genuine connections with your audience (approximately 2–3 hours per week, on your own schedule).
Performance Analysis: Track what’s working, analyze monthly results, and refine your strategy based on real data. Share insights and next steps with the team.
Content Creation Support: When needed, create or edit content yourself using tools like Canva or simple video editing. Comfortable being on camera or shooting casual b-roll? That’s a bonus.
Async Collaboration: Communicate with the founder and team via email and team chat apps, working independently with clear strategic direction.
Who you are
You’re passionate about wellness and health topics. You either live this space personally or have worked in it before, and you genuinely care about the mission—not just executing another contract.
You’re a strong writer and creative thinker who can turn complex ideas into scroll-stopping content. You know how to hook people’s attention without being clickbaity, and you understand what builds trust versus what just chases vanity metrics.
You’re comfortable working with data and analytics. You know what drives engagement, saves, and shares, and you can turn performance insights into a repeatable playbook.
You have a strategic point of view. If something isn’t working, you’ll speak up and suggest better approaches. You’re not just taking orders—you’re thinking like a strategist.
You work independently once ramped up. After initial onboarding into the brand voice and vision, you’ll manage your own workflow without needing day-to-day oversight.
You’re familiar with or willing to learn about regulatory considerations for health and wellness claims, and you take accuracy seriously.
What we’re looking for in your application
Please provide links to your portfolio, website, or published posts you’ve personally created. Include examples of social copy and scripts you’ve written, and if you have one, a content calendar or campaign plan. Let us know your specific role in each piece of work you share.
Include your proposed monthly rate for the deliverables outlined above.
Confirm that you work as a freelancer with other clients or operate as your own registered business entity.
Training & Support
You’ll receive full onboarding into the brand’s science, voice, and strategic vision. We’ll ensure you have everything you need to succeed, including clear deliverables, performance data, and regular feedback from the founder.
Ready to get started? Submit your application below.