About You
You’re a strong communicator who takes pride in your work and brings a collaborative spirit to everything you do. You thrive in a fast-paced environment and are comfortable wearing multiple hats. You’re adaptable, solutions-oriented, and willing to jump in wherever needed—whether that means building relationships, solving problems, or supporting others to move an initiative forward.
You think beyond your individual role and look for ways to make your entire team stronger. You approach challenges with creativity, work well with others, and aren’t afraid to take initiative. Above all, you’re motivated by the chance to do work that matters and make a meaningful impact.
About the Role
We’re seeking a copywriter to help develop and evolve our marketing voice and messaging across all channels. You’ll translate marketing strategy into clear, persuasive messaging for advertising, digital marketing, social media, email, web, print, video and other formats. You’ll write everything from campaign headlines to multi-email sequences, understanding that great copy starts with knowing exactly who you’re talking to and what action you want them to take.
As our organization grows, you’ll help build the messaging systems that allow us to communicate effectively at scale. You’ll become an expert on our audiences, evolve our marketing voice based on what resonates, and develop tools and resources that help teams across the organization create better, more consistent communication.
Key Responsibilities
Marketing Messaging & Brand Voice
Own and continually evolve the voice, tone and messaging conventions of our marketing communications. Translate organizational and marketing strategy into clear, persuasive messaging that motivates audiences to take action. Develop campaign concepts, headlines, messaging frameworks and creative approaches for major marketing initiatives. Establish and maintain marketing voice guidelines and written examples that help teams communicate consistently. Experiment with messaging approaches and use audience response and campaign performance to refine how we communicate. Help ensure our communications feel clear and human rather than institutional.
Campaigns & Copywriting
Write and develop marketing copy across email and SMS campaigns, landing pages, websites, organic social media, paid advertising, direct mail, print collateral, video scripts and event messaging. Turn marketing objectives and creative briefs into compelling concepts and finished copy across multiple formats and channels. Partner with team members to translate strategy and audience objectives into effective copy. Collaborate with designers, videographers and other creative team members to ensure copy and creative work together to accomplish campaign goals. Manage multiple projects, campaigns and deadlines while maintaining high writing standards.
Audience Strategy
Become an internal expert on our key audiences and how their motivations and messaging needs differ. Develop and maintain audience personas and profiles. Adapt messaging across different audience segments without losing a consistent brand voice. Partner with marketing teams to identify audience insights and translate them into messaging strategy. Help teams distinguish between messaging designed to introduce our organization to new audiences and messaging designed to engage existing supporters.
Performance & Optimization
Use available tools to increase the speed and effectiveness of marketing content without sacrificing strong writing or brand consistency. Understand campaign performance and identify messaging approaches that resonate with audiences. Apply performance insights to future campaigns and messaging decisions. Identify opportunities to test headlines, calls to action, messaging angles and other copy variables. Help scale strong messaging practices across the organization while maintaining quality and consistency.
Skills/background needed
Demonstrated professional copywriting or marketing experience, or an exceptional portfolio demonstrating equivalent expertise. A strong portfolio of marketing copy across multiple audiences, formats and channels. Excellent writing, editing and storytelling skills with a strong instinct for clarity and persuasion. Ability to translate strategy and audience insights into compelling marketing concepts. Experience writing across digital marketing channels, including email, web, social media and advertising. Ability to shift voice and message based on audience, channel and desired action. Understanding of marketing fundamentals and the role messaging plays in audience growth and engagement. Experience using performance data and testing to improve marketing copy. Familiarity with generative AI and AI tools. Ability to develop messaging systems and resources that enable others to communicate more effectively. Comfortable receiving and incorporating creative feedback. Excellent communication, organization and project management skills. Ability to manage multiple projects in a fast-paced, collaborative environment.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-Time
Location: Fully remote. Open to applicants worldwide.
Ready to get started? Submit your application below.