We are a digital media and entertainment company focused on creating engaging content that reaches millions of people worldwide. Our mission is to entertain, inspire, and create positive social impact through innovative digital storytelling across multiple brands and platforms.
About The Role
We’re looking for a Social Media Strategy Manager to lead social media operations across our portfolio of consumer brands. This is a strategic role where you’ll act as the bridge between creative energy and strategic execution. You’ll work closely with our creative team to evaluate ideas, bring trend insights and competitive context to the table, and ensure every concept is thoughtful and culturally relevant before it moves forward.
In this role, you’ll think in systems, not just individual posts. You’ll bring deep platform knowledge, trend forecasting skills, and strategic instinct to know when a creative concept is right for the moment, the brand, and the audience—or when it needs to be refined, redirected, or elevated. While this role involves working across multiple distinct brands and audiences, we provide full training so you can excel from day one.
What You’ll Do
• Develop social media strategies for major brand moments, seasonal campaigns, and product launches, defining the strategic narrative, platform approach, and content mix before creative work begins
• Lead ongoing trend research across TikTok, Instagram, YouTube, Twitter, and emerging platforms, identifying opportunities and cultural moments that align with brand strategy
• Work closely with the creative team to review, refine, and evaluate content concepts, bringing strategic insight and competitive context to strengthen ideas
• Build and maintain competitive intelligence by regularly analyzing what competitors are succeeding with on social media and identifying gaps where our brands can stand out
• Track how brands in gaming, fashion, and entertainment engage younger audiences and translate relevant tactics into strategies our brands can use
• Pull and analyze social analytics weekly and monthly, turning performance data into clear insights that inform creative direction and platform strategy
• Write detailed strategic briefs for campaigns, including messaging, product highlights, brand expectations, and timing aligned to each brand’s calendar
• Create strategic presentations and creative decks for campaign pitches and cross-team alignment
• Collaborate with partnership managers to evaluate creator-brand fit and ensure collaborations align with brand strategy
• Define how each brand should show up on each platform—including voice, content style, posting frequency, and content mix—and evolve this strategy as platforms and audiences change
• Contribute strategic input to social copy and creative briefs, ensuring platform-specific language drives engagement
• Build and maintain a library of high-performing content examples from competitors and adjacent industries for team learning
• Shift between different brand voices, tones, and audience contexts, recognizing that what works for one brand may not work for another
Skills/background needed: We’re looking for someone with 2+ years of experience in social media strategy, content strategy, or brand strategy for consumer brands. You should have strong skills in trend research, competitive analysis, and the ability to turn that research into clear creative direction. Experience with social media analytics platforms is important, and you should have a genuine passion for internet culture, short-form video, and creator ecosystems. Experience working across multiple brands or products is a plus, as is a background in consumer brands, apparel, entertainment, or creator economy spaces. Full training will be provided to help you succeed in this role.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Permanent, full-time
Location: Open to applicants worldwide. This is a fully remote role, so you can work from home or anywhere with a reliable internet connection.
What We Offer
• Fully remote work—manage your own schedule and work from anywhere
• Comprehensive health coverage including medical, dental, and vision
• Retirement plan with company matching
• Flexible time off and paid company holidays
• Company-provided technology package
• Opportunity to work on content that reaches millions of people and influences culture in real time
• Full training and onboarding to set you up for success
• Supportive team environment with opportunities for growth and learning
Ready to get started? Submit your application below.