Role: Social Media & Influencer Marketing Lead
Employment Type: Full Time
Location: Remote
Rate: Competitive entry-level pay, details shared upon application.
About This Role
We’re looking for a driven Social Media & Influencer Marketing professional to own our presence across TikTok, Instagram, and Facebook. You’ll be the connective hub between social strategy, creator partnerships, and broader marketing efforts – turning audience attention into real business results.
This is a growth-focused position where every piece of content, every creator partnership, and every campaign directly ties to measurable outcomes. You’ll work closely with paid media, email, and communications teams to ensure social insights and creative assets power the entire marketing function.
Core Responsibilities
Influencer & Creator Partnerships
Recruit, onboard, and manage local influencers and creators for campaigns. Develop partnership briefs that ensure creator content aligns with brand messaging and can be repurposed across paid, email, and PR channels. Track performance using custom codes and links. Manage influencer budgets efficiently and report on reach, engagement, and return on investment.
Organic Social Channel Ownership
Build and maintain a consistent content calendar across TikTok, Instagram, and Facebook. Create reels, carousels, stories, and real-time event coverage. Engage actively in comments and direct messages to convert prospects. Identify and capitalize on trending formats and audio to maximize reach within your target audience. Package successful organic content for use across paid campaigns and email marketing.
Cross-Functional Collaboration
Supply paid media partners with high-performing creative assets and copy hooks sourced from organic campaigns. Share real-time engagement data to help identify which content performs best. Coordinate social posting schedules with email and SMS campaigns to ensure consistent messaging. Flag standout stories and viral moments to the communications team for potential press coverage and media features.
Campaign Performance Tracking
Use analytics tools to monitor follower growth, engagement rates, and audience demographics. Assign and track custom codes and links to measure the direct revenue driven by organic social and creator content. Analyze which content formats, trends, and messaging angles drive the strongest results and test new approaches continuously.
Daily Focus
Track and report on daily campaign performance. Identify new audience segments and communities to reach with organic and creator-led content. Test trending formats and sounds in real time. Translate grassroots activation briefs into social and creator campaigns with clean tracking for accurate measurement.
Skills & Background Needed
Experience managing influencer campaigns and growing organic social channels on TikTok, Instagram, and Facebook. Familiarity with social media analytics and performance tracking using tools like custom codes, UTM links, or platform-native analytics. Understanding of content trends, creator partnerships, and what resonates with fitness and wellness audiences. Strong communication and project management skills – you’ll coordinate across multiple teams daily. Ability to stay calm and adapt quickly in a fast-paced, evolving environment. Proactive, solutions-focused mindset with a commitment to accountability.
A background in fitness, sports, wellness, events, or health industries is a bonus, but not required. Full training will be provided.
What We’re Looking For
You’re someone who lives and breathes social media – you read trends the way others read news. You understand that organic social isn’t a standalone channel; it’s the creative engine that powers everything else. You’re comfortable with data, testing, and proving ROI. You thrive in collaborative environments and enjoy translating insights into action. You’re hands-on, adaptable, and driven by measurable results.
Why Join Us
You’ll work on a team that values creativity, performance, and collaboration. Your work will directly impact business growth and you’ll see the results of your efforts tracked in real time. You’ll have the opportunity to grow your skills in influencer marketing, content strategy, and cross-functional campaign management. Full training and support are provided – we’re building this role together.
We are committed to equal employment opportunities for all individuals and celebrate the diversity of backgrounds, perspectives, and experiences on our team.
Ready to get started? Submit your application below.