Overview:
We’re looking for a Content Strategist to join our Digital Experience team and help shape how we educate, engage, and support users to get more value from their financial and healthcare benefits.
This role will develop content experiences that turn complex topics into clear, approachable, and actionable guidance. You’ll create everything from educational content and guided learning experiences to targeted communications designed to help users take meaningful next steps.
The ideal candidate combines strong writing and storytelling with interest in behavior change, engagement strategy, and digital education. You’ll think beyond individual pieces of content to design connected experiences that build knowledge over time, encourage action, and help users develop behaviors that improve their financial and healthcare outcomes.
What you’ll be doing:
• Develop clear, engaging educational content about financial wellness, healthcare benefits, and related topics• Translate complex financial and healthcare concepts into approachable, actionable content for audiences with varying levels of knowledge• Design guided learning experiences that organize education into structured journeys, modules, or progressive formats that help users build knowledge over time• Apply engagement principles to create content that motivates action and helps users progress toward meaningful goals• Create contextual communications across mobile, web, email, and other digital channels• Develop content strategies that connect education with relevant moments in the user journey• Explore engaging approaches to learning, including interactive content and progress-based experiences• Partner with UX, product, marketing, and subject matter experts to ensure content is accurate, relevant, and grounded in user needs• Build and maintain a scalable educational content library and reusable content frameworks• Use research and analytics to understand what resonates, measure content effectiveness, and continuously improve engagement• Use writing and research tools to accelerate content development while maintaining accuracy and quality
Skills/background needed:
• 3+ years of experience in content strategy, content writing, digital education, engagement content, or a related area (entry-level candidates with strong writing portfolios are encouraged to apply)• Exceptional writing, editing, and storytelling skills, including experience creating both longer educational content and concise messaging• Interest in or demonstrated understanding of behavior change and engagement principles• Experience designing educational content or learning experiences that help audiences understand complex topics• Ability to translate complex topics into clear, approachable, and actionable content• Familiarity with using analytics or other approaches to evaluate content effectiveness• Experience in healthcare, fintech, financial services, or another education-focused consumer environment is valued but not required
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Permanent, Full-Time
Location: Remote – work from anywhere
What we offer:
• Fully remote role with flexibility to work from home• Comprehensive onboarding and training to set you up for success• Opportunities for professional development and continuous learning• Supportive team environment with mentorship• Collaborative work with cross-functional teams• Potential to develop expertise in digital education and content strategy
About this opportunity:
This is a remote position with an in-person onboarding component. New team members will participate in an immersive onboarding experience designed to help you integrate into the organization and build meaningful connections. This onboarding session is held at our headquarters once per quarter. All required travel and accommodations are covered.
We are committed to providing reasonable accommodations to team members with qualifying disabilities. If you are selected for this role and require an accommodation, we will work with you through the accommodation request process.
We are an equal opportunity employer committed to building a diverse and inclusive workplace. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or other legally protected characteristics.
Ready to get started? Submit your application below.