About This Role
We’re looking for a Digital Marketing Specialist to join our growing team. This is a fully remote position perfect for someone excited to build marketing programmes from the ground up. You’ll own day-to-day marketing across multiple channels—website, email, social media, and paid advertising—working closely with your manager to turn strategy into real campaigns and measurable results.
This is a new role in an early-stage marketing programme. Rather than inheriting an established system, you’ll help decide what gets built first and then do the hands-on work yourself. You’ll wear many hats: writing emails, updating the website, managing ad budgets, building reports, and adjusting campaigns in real time. If you love owning a digital programme end-to-end and making a smaller budget go further, this is the role for you.
What You’ll Do
• Manage day-to-day marketing across web, email, and social media, turning strategy into channel plans and campaigns
• Plan and manage digital advertising campaigns, including paid search and retargeting, to drive leads and sales
• Own website content, performance, and analytics—including making updates yourself in the content management system
• Build and report on digital campaign performance, connecting spend to leads and business results
• Manage digital marketing budgets and vendor relationships
• Collaborate with sales and product teams to ensure campaigns generate qualified leads that convert
• Work cross-functionally to keep campaigns grounded in how customers actually buy
Skills/Background Needed
You don’t need to be an expert in everything—we’ll provide full training. We’re looking for someone with:
• 2 to 5 years of hands-on marketing experience, or an equivalent background
• Experience running digital advertising campaigns independently (paid search, display, retargeting) and managing budgets
• Comfort owning website content and analytics, and using content creation tools like Canva
• Day-to-day experience managing email and social media
• Familiarity with tools like Google Ads, Google Analytics, WordPress, and social media platforms
• A preference for building something new over maintaining what already exists
• Strong communication skills and the ability to work collaboratively across teams
• The ability to troubleshoot creatively and think like a customer
• Enthusiasm for using AI tastefully to boost efficiency without losing authentic voice
Bonus experience: marketing emerging or smaller product lines, outdoor living, agriculture, ranching, or emergency preparedness.
Why Join Us
• Fully remote work—set up anywhere
• Comprehensive benefits including health care, paid time off, and retirement matching
• Flexible work-life balance with Monday-to-Friday schedules
• Supportive team environment with regular team connection and celebration
• Opportunity to build something meaningful from the ground up
• Work on a mission-driven product that makes a real difference
Rate
Competitive entry-level pay, details shared upon application.
Contract Length
Full time, permanent role
Location
Fully remote—open to applicants worldwide
We know great candidates sometimes don’t tick every box. If you’re excited about the role and our mission, we’d still love to hear from you.
Ready to get started? Submit your application below.