Job Title: Junior Copywriter – Conversion Strategy
Job Summary
This role focuses on developing clear, persuasive messaging and positioning strategies across digital sales channels. You’ll translate product information into compelling copy that resonates with customers and drives conversions.
As a Junior Copywriter in this conversion-focused position, you’ll work on the strategic side of copywriting—crafting the core message, positioning, and value propositions that guide all marketing efforts. This is not a design role. Your primary responsibility will be owning what we say, why it matters, and how it converts.
Duties & Responsibilities
Messaging & Positioning
• Develop clear, compelling product messaging and positioning across multiple sales channels
• Translate complex product information into customer-focused language
• Ensure consistent messaging across all customer touchpoints
• Refine value propositions and key product differentiators
Conversion Optimization & Testing
• Participate in structured conversion testing initiatives
• Help develop hypotheses based on performance data and customer behavior
• Analyze conversion metrics and test results to identify improvement opportunities
• Support the translation of successful concepts into repeatable strategies
Creative Brief Development
• Convert product insights and performance data into actionable creative briefs
• Collaborate with design and creative partners to ensure messaging alignment
• Define target audience messaging angles and desired conversion outcomes
• Support the quality and performance of creative work
Market & Competitive Analysis
• Research competitor messaging, positioning, and creative strategies
• Monitor industry trends and best practices
• Build a personal library of effective messaging examples and strategies
• Contribute insights that inform testing opportunities
Performance Analysis
• Help measure the effectiveness of messaging and copy using key performance metrics
• Identify which messaging angles drive stronger engagement and conversions
• Build feedback loops to support continuous improvement
• Support data-driven decision-making with the broader team
Cross-Functional Collaboration
• Work closely with design, marketing, product, and leadership teams
• Support new product launches and campaigns with conversion-focused messaging
• Contribute to strategic discussions around customer acquisition and brand growth
• Perform additional duties as needed to support team priorities
Framework Development
• Support the development of messaging templates and best practices
• Help create processes and workflows for testing and performance review
• Contribute to building scalable conversion strategy systems
Skills/background needed: Strong copywriting and messaging development skills; ability to translate complex information into simple, persuasive language; understanding of customer psychology and buyer behavior; analytical skills with ability to interpret performance data; experience or familiarity with A/B testing and conversion optimization; project management skills; excellent communication and teamwork abilities. Prior experience in conversion optimization, e-commerce growth, performance marketing, or creative strategy is a plus, but we welcome candidates with strong writing fundamentals and a willingness to learn conversion-focused skills. Experience in supplements, wellness, healthcare, or e-commerce is helpful but not required. Familiarity with analytics tools and testing platforms is beneficial.
Contract length: Full-time, permanent position
Location: Remote, fully work-from-home position. Open to applicants worldwide.
Rate: Competitive entry-level pay, details shared upon application.
What Success Looks Like
In this role, you’ll be successful by developing messaging that clearly communicates product value, improving conversion rates through strategic copywriting, building systems that support consistent messaging across channels, and delivering strategic insights that drive measurable business results. You’ll combine strategic thinking, customer psychology, analytical skills, and hands-on execution to turn complex product information into persuasive messaging that converts.
What We Offer
Full training and onboarding provided. You’ll work with an experienced team in a collaborative, fast-paced environment with opportunities to develop your conversion strategy and copywriting skills. Support for professional development and clear pathways for growth within the organization.
Ready to get started? Submit your application below.