Career Area: Marketing
Job Description:
We’re looking for a Product Marketing Communications Specialist to shape how our technology reaches customers worldwide. You’ll join a team that combines strategic thinking, creative storytelling, and technical fluency to build clear, compelling narratives around complex products.
This is a fully remote role where you’ll develop positioning, campaigns, content, and video materials that make sophisticated technology easy to understand and valuable to use. You’ll work across product launches, customer adoption campaigns, and ongoing engagement initiatives.
What You Will Do:
• Develop and execute integrated marketing plans aligned with business and product objectives, including launch and adoption campaigns
• Build positioning and messaging by translating customer needs and product capabilities into clear value propositions and benefit-led narratives
• Convert technical features, workflows, and product information into executive-ready stories, visuals, and demonstrations that stakeholders can easily understand
• Create polished marketing content across web pages, presentations, email campaigns, blogs, user guides, and product launch materials
• Develop demo narratives and scripts, and record and edit short product videos that explain capabilities and use cases clearly and persuasively
• Gather customer feedback and engagement data to identify challenges and improve messaging, campaigns, and ongoing engagement
• Define and monitor key performance metrics including engagement, conversion, and adoption. Use analytics and testing to improve effectiveness and results
• Coordinate across product, sales, engineering, design, communications, and external partners. Manage multiple initiatives with autonomy and follow-through
• Ensure all communications are clear, visually compelling, and consistent with brand standards
What You Will Have:
• Customer Focus: Understanding of how to align customer needs and satisfaction in all business decisions
• Collaboration: Ability to work constructively with a variety of individuals and teams
• Creativity: Ability to apply creative, original thinking to business challenges
• Relationship Management: Ability to establish and maintain healthy working relationships with colleagues, clients, and external partners
• Strategic Thinking: Understanding of how to identify key success factors and maintain focus on big-picture priorities
• Vendor Management: Ability to work effectively with external partners, contractors, and consultants
• Marketing Communications: Knowledge of promotional techniques and how to use different marketing channels to communicate messages effectively
Ideal Background (Experience Preferred):
• Experience in B2B product marketing, marketing communications, or go-to-market strategy for technology products
• Proven ability to develop product narratives, positioning, messaging, and launch plans
• Exceptional writing, editing, and presentation skills with the ability to simplify technical concepts for different audiences
• Strong visual design and content production skills; ability to create professional presentations and marketing materials independently
• Proficiency with PowerPoint and Microsoft 365
• Experience with design tools such as Canva, UI design tools, or comparable platforms
• Experience using marketing analytics, A/B testing, or performance data to guide decisions
• Ability to manage multiple priorities, work autonomously, and influence outcomes across teams
Bonus Qualifications:
• Experience with channel partner networks or complex B2B customer ecosystems
• Background in industrial, technology, or manufacturing sectors
• Hands-on experience with AI-assisted content creation and modern marketing technology platforms
• Experience scripting, recording, and editing product demos or short-form video content
• Experience managing creative agencies or external production partners
What Success Looks Like:
• Partners and internal teams understand the product’s value, key capabilities, and recommended actions
• Launches and campaigns are coordinated, audience-focused, and supported by high-quality content
• Marketing insights and performance data lead to measurable improvements in engagement and adoption
• Cross-functional partners view product marketing as a trusted, proactive, and execution-oriented partner
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full time
Location: Open to applicants worldwide. This is a fully remote role.
Benefits: Full training provided. Opportunities for professional development and growth within a supportive team environment. Flexible remote work setup.
Ready to get started? Submit your application below.