About the role:
We’re looking for an entry-level Social Media & Paid Marketing Specialist to join our growing team. You’ll develop and execute strategies across paid advertising and organic social media to build brand awareness, generate leads, and drive customer acquisition. This is a hands-on role where you’ll manage campaigns from strategy through optimization, track performance data, and see the direct impact of your work.
What you’ll do:
Paid Media Strategy & Management
• Develop and execute paid advertising campaigns across platforms like Google Ads and Facebook/Instagram Ads• Manage advertising budgets and allocate spend based on campaign performance and business priorities• Build, launch, monitor, and optimize campaigns throughout the customer journey• Create audience targeting and retargeting strategies• Test creative, messaging, and campaign structures to improve performance• Monitor key metrics including return on ad spend, cost per acquisition, and conversion rates• Identify opportunities to improve campaign efficiency and scale successful initiatives• Collaborate with leadership to ensure campaign messaging aligns with business goals
Social Media Strategy
• Develop and manage organic social media strategies across relevant platforms• Create and maintain a social media content calendar aligned with company goals and campaigns• Build strategies to increase engagement, reach, and audience growth• Work with the content team to develop compelling social content including videos, graphics, and educational posts• Monitor social trends and audience behavior to identify new opportunities• Manage the company’s social media presence and maintain consistent brand voice across channels• Respond to comments, messages, and audience engagement in a timely manner
Analytics & Optimization
• Set up and monitor reporting dashboards for paid and social media performance• Analyze campaign data to identify trends and areas for improvement• Present performance insights and actionable recommendations to the team• Conduct regular testing and performance analysis• Track the customer journey from initial engagement through conversion• Use data to continuously refine strategy and improve overall campaign performance
Collaboration
• Work closely with leadership and other team members to align marketing initiatives with business objectives• Help establish processes and best practices for paid media and social media execution• Document scalable marketing processes as the company grows
Skills/background needed: You should have a basic understanding of digital marketing and social media platforms (Facebook, Instagram, Google Ads, etc.). Experience with Google Analytics or similar analytics tools is helpful. Strong written and verbal communication skills are essential. You’ll need to be organized, detail-oriented, and comfortable managing multiple projects at once. Familiarity with email marketing, landing pages, or broader digital marketing is a bonus. Full training will be provided—we’re looking for someone willing to learn and grow with the team.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent position. 40 hours per week.
Location: Open to applicants worldwide. 100% remote work—you’ll work from home.
Benefits: Full training provided. Health, dental, vision, and life insurance. 401k plan. Paid time off. Internet and phone support. Travel expenses covered when working on business-related trips.
Ready to get started? Submit your application below.