About the role:
We’re looking for a Social Media Specialist to develop and execute a comprehensive social media strategy. You’ll manage primary social media channels, coordinate with team members and brand ambassadors, and ensure a consistent, compelling voice across all platforms. This is a full-time, fully remote position.
What you’ll do:
Strategy & Planning
Develop and implement a strategic social media plan aligned with organizational priorities. Establish measurable goals and benchmarks for performance. Monitor trends and best practices to continuously refine your approach.
Content Development & Execution
Create, curate, and publish engaging, platform-appropriate content including text, graphics, photography, and video across social media channels. Collaborate with internal teams to highlight key initiatives, success stories, and events. Maintain a consistent brand voice and visual identity across all platforms.
Audience Engagement & Community Management
Monitor social media channels and respond to comments, messages, and mentions in a timely and professional manner. Foster meaningful engagement with audience members. Identify opportunities for real-time content and storytelling.
Campaign Support
Partner with relevant teams to support targeted and organic social media efforts. Assist in developing campaigns that drive engagement and conversions. Utilize paid social media advertising as appropriate.
Coordination & Content Network
Serve as the primary liaison for social media efforts across departments and programmes. Develop guidelines and training resources to support other content managers. Coordinate and manage a network of brand ambassadors to expand reach and authenticity. Ensure alignment with branding and messaging standards.
Analytics & Reporting
Track, analyze, and report on social media performance using platform analytics and other tools. Provide regular insights and recommendations to improve engagement and reach. Present performance reports to leadership and stakeholders.
Skills/background needed:
Required:
• Bachelor’s degree in marketing, public relations, advertising, graphic design, journalism, or a related field (or equivalent demonstrable experience)
• Experience planning and coordinating social media marketing strategies
• Demonstrated experience creating engaging content across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X)
• Strong written and verbal communication skills
• Knowledge of social media analytics and reporting tools
Preferred:
• Experience managing or contributing to paid social media campaigns
• Basic photography, videography, and graphic design skills (Canva or similar tools)
• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Ability to manage multiple projects and meet deadlines
• Exceptional organizational and proofreading skills
• Flexibility to work outside standard business hours when needed
Contract length: Permanent, Full-Time
Rate: Competitive entry-level pay, details shared upon application.
Location: Fully remote – work from anywhere with a reliable internet connection.
What we offer:
• Fully remote work arrangement
• Opportunity to build and grow social media presence from the ground up
• Supportive team environment
• Professional development opportunities
• Full training and onboarding provided
Equal opportunities:
We are an equal opportunity employer. We welcome applications from all backgrounds and do not discriminate based on race, colour, national origin, age, gender identity, sexual orientation, disability, religion, or veteran status.
Background check:
A background check will be required as part of the onboarding process for the successful candidate.
Ready to get started? Submit your application below.