Social Media Strategist – Entry Level (Remote)

About the role:

We’re looking for an enthusiastic Social Media Strategist to join our team and help build a unified presence across all major social platforms. This is a fully remote position, perfect for someone starting out in social media strategy who is eager to learn and grow.

You’ll work with a supportive team to develop strategy across Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging platforms. Rather than thinking about individual posts, you’ll learn to see how different channels work together as one connected system. You’ll brief creative and content teams, help build social calendars, and collaborate with other departments to align social efforts with broader business goals.

What you’ll be doing:

Cross-Channel Strategy

• Help develop and maintain strategy across our social ecosystem, learning how each platform plays a distinct role

• Research and evaluate new and emerging platforms and formats, building the case for testing or expanding to new channels

• Help build and maintain content calendars that align social output with brand and promotional priorities

• Translate brand briefs into channel-specific strategies under guidance from senior team members

Content, Creative & Community

• Brief creative and content teams on social concepts, ensuring output is tailored to each channel

• Help oversee published content across all channels (written, image, video, and interactive formats)

• Monitor community sentiment and help guide response strategy in partnership with the broader team

• Support social commerce initiatives and work with other departments on product visibility and conversion

Analytics & Reporting

• Analyze performance data across social channels and influencer programs

• Translate data into clear recommendations for content, platform strategy, and investment decisions

• Prepare reports on channel performance, competitive positioning, and program results

Collaboration & Operations

• Work closely with Brand Marketing, other departments, and external partners to align social initiatives with business goals

• Help manage timelines, approvals, and budgets for content production and partnerships

• Stay current on social platform trends and creator culture, bringing forward ideas to keep the brand relevant

Skills & Background Needed:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)

• Experience with social media strategy across multiple platforms such as Instagram, TikTok, Facebook, YouTube, or Pinterest

• Strong ability to think strategically about how different channels, content types, and creative partnerships work together

• Experience working with creative teams and evaluating creative work against strategic goals

• Comfort with social analytics tools and the ability to turn data into actionable insights

• Excellent written and verbal communication skills

• Strong organizational skills and ability to manage multiple projects and deadlines

• Ability to work effectively in a fast-paced environment and adapt as priorities shift

What we offer:

• Fully remote work – no commute necessary

• Full training provided as you learn our processes and platforms

• Opportunities to develop your social media strategy skills and advance your career

• Supportive team environment with experienced colleagues to learn from

• Competitive entry-level pay, details shared upon application

• Comprehensive benefits package including paid time off, health, dental, vision, and disability coverage

Rate: Competitive entry-level pay, details shared upon application.

Contract length: Permanent, Full Time

Location: Open to applicants worldwide.

Ready to get started? Submit your application below.