About the role:
We’re looking for a Social Media Strategist to lead the strategy, execution, and performance of our social media channels. In this highly visible role, you’ll work closely with our Creative, Merchandising, Product, and Digital Advertising teams to execute our organic social strategy, build brand affinity, and highlight our key differentiators. You’ll ensure we remain relevant and authentic by delivering timely, results-oriented digital marketing content.
Key responsibilities:
Social Strategy & Content Management
Refine and execute our organic social media strategy. Drive the development of content that reinforces key brand values, differentiators, and product and messaging priorities. Ensure that content is published accurately and timely across all platforms, and that budgets for boosted content campaigns are adhered to. Own the creation and management of monthly content calendars that drive promotional and merchandising opportunities as well as participation in audience-relevant moments and trends. Monitor competitors and industry trends, reporting on best practices and opportunities to inform content and channel direction.
Content Collaboration & Creation
Collaborate with our Digital Marketing and Creative teams on repeatable, scalable, and impactful content ideas that align with business priorities. Develop briefs for campaigns, larger social moments, and promotional launches. Collaborate with our Copy team to write clear, engaging social copy that reflects our tone and personality. Partner with our Creative team to bring campaigns and content concepts to life. Capture in-store footage and content to support our social calendar and content strategy.
Community, User-Generated Content, and Influencer Management
Manage community engagement across all platforms to ensure consistent brand communication. Identify and surface recurring customer themes to internal teams as part of regular reporting. Drive user-generated content opportunities and campaigns, engaging and activating audiences. Oversee the end-to-end execution of influencer and content creator campaigns, including talent selection, briefing, and adherence to budget.
Reporting & Insights
Track and socialise weekly and monthly performance across platforms using in-platform reporting tools. Analyse, provide clear insights, and take informed actions against engagement trends, content performance, and audience behaviours. Test, measure, and report on key performance indicators. Monitor platform trend tools to stay informed on platform shifts and competitive activity. Partner with the Digital Advertising team to identify opportunities to amplify high-performing content and actively engage in paid digital media strategy.
Skills/background needed:
Bachelor’s degree in Marketing, Communications, or a related field. 4 or more years of experience managing social media for a brand or organisation. Experience with social media scheduling and reporting tools. Video editing experience and design knowledge. Familiarity with paid digital marketing and performance marketing is preferred. Proficiency in Microsoft Word, Microsoft Excel, Google Docs, Google Sheets, and Google Drive.
Work environment:
This is a fully remote role. You’ll work from home, remaining stationary at a desk or computer workstation for extended periods of time. You’ll frequently use near vision for reading and computer tasks. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Rate: Competitive entry-level pay, details shared upon application.
Contract length: Full-time, permanent role.
Location: Open to applicants worldwide.
What we offer:
Competitive paid time off, comprehensive health coverage including medical, dental, and vision, 401K retirement programme, flexible spending account, tuition reimbursement, employee discounts, and gym membership options.
Ready to get started? Submit your application below.