About the role
We’re looking for an entry-level Content Marketing Specialist to help define and execute go-to-market strategies for new products. You’ll work across positioning, brand voice, community building, and content creation—taking strategy from planning through full execution. This is a hands-on role where you’ll shape strategy alongside leadership and own the day-to-day work of bringing it to life.
What you’ll do
Positioning & strategy – Work with the team to define go-to-market approaches: identifying our audience, crafting key messages, and planning product launches.
Brand & voice in practice – Take brand direction and make it real across every touchpoint: content, community spaces, onboarding, and product interfaces. You’ll ensure consistency and quality everywhere users encounter the brand.
Growth & activation – Partner with product teams to help users get started and reach their first successful moment. Track what works—sign-ups, user retention, referrals—and adjust based on what you learn.
Launch execution – Manage the full launch cycle, from early access through public reveal and ongoing growth. Use strategies like waitlists, invitations, and reveal moments to build real demand.
Content & narrative – Create consistent daily and weekly content for social platforms. You’ll own what gets published and how often, keeping the narrative strong at every stage.
Community building – Help build an engaged community from day one. Turn early users into ambassadors, create recognition programmes, and make it easy for people to participate at each stage.
Skills & background needed
You should have:
• Experience in or genuine enthusiasm for digital products and their communities
• Strong writing ability and comfort creating content daily across social platforms
• Ability to move between big-picture planning and hands-on execution
• Experience tracking what works (conversions, user engagement, growth metrics) and acting on those insights
• Comfort with cultural trends and online communities
Experience with creator partnerships, referral programmes, or community ambassador schemes is a plus. So is familiarity with design tools or video creation, or the ability to direct others in creating visual content.
Contract length: Not specified
Rate: Competitive entry-level pay, details shared upon application.
Location: Open to applicants worldwide.
Full training and onboarding support provided. We’re looking for someone keen to learn and grow in a collaborative, fast-paced environment.
Ready to get started? Submit your application below.