About This Role
We’re looking for a Lifecycle Marketing Manager to own and develop customer retention strategies across email, SMS, and emerging channels. In this role, you’ll design, execute, and optimize campaigns aimed at boosting repeat purchases, customer lifetime value, and brand engagement. You’ll blend analytical thinking with a strong eye for design and user experience to create premium customer journeys.
This role owns the active customer file and is accountable for growing it: reducing churn, reactivating customers, and converting first-time buyers into repeat buyers.
What You’ll Do
• Build, schedule, and execute email and SMS marketing campaigns, ensuring error-free messaging and mobile-optimized design
• Own loyalty and referral programs end-to-end, measuring success by repeat rate and file retention
• Drive email list capture and SMS growth strategies, balancing targets with list quality and deliverability standards
• Build audience logic and suppression strategies to optimize paid media spending on lapsed and high-value customers
• Coordinate with merchandising and operations teams to align messaging with inventory levels and product launches
• Partner on transactional messaging, review solicitation, and return communications to diagnose and reduce churn
• Deliver monthly revenue and customer file forecasts
• Design and execute tests across campaigns to measure true incremental revenue and continuously optimize performance
• Protect brand equity and file health by governing send frequency, promotional depth, and compliance standards
• Manage relationships and performance reviews with retention technology vendors and platforms
Skills/background needed: 3+ years of hands-on lifecycle, retention, or email marketing experience in direct-to-consumer ecommerce. Proficiency with email marketing platforms and ecommerce software. Strong understanding of email best practices, deliverability, personalization, and analytics. Experience with data visualization tools, spreadsheets, and analytics platforms. Demonstrated ownership of a customer file or retention metric. Excellent attention to detail, project management, and written communication skills. Experience managing loyalty, referral, or membership programs is valued. Experience with testing and incrementality measurement is a plus. Willingness to learn and adapt to new marketing tools and technologies.
Location: Hybrid position with on-site presence required.
Contract length: Full Time, Permanent
Rate: Competitive entry-level pay, details shared upon application.
What We Offer
• Comprehensive health, dental, and vision insurance
• 401k with employer match
• Company-paid life insurance
• Paid time off and floating holidays
• Bonus program opportunities
• Team building events and celebrations
• Supportive, collaborative team environment
Equal Opportunity
We are an equal opportunity employer and provide equal employment opportunity for all applicants and employees without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations due to a disability, please let us know and we will work with you.
Ready to get started? Submit your application below.