We are seeking an enthusiastic Social Media Specialist to develop, manage, and optimize social media presence across key digital platforms. You will combine content creation and digital marketing skills with creativity and a results-driven approach to strengthen brand awareness, increase audience engagement, and support business growth through consistent social media strategies.
This role requires disciplined workload management, proactive communication, and the ability to work with social media management tools, analytics platforms, and graphic design software. You’ll apply both creative thinking and analytical skills to ensure all content remains authentic, engaging, and aligned with brand standards. Full training will be provided—no prior experience necessary.
What You’ll Do
Social Media Content Creation and Management
Design engaging posts, graphics, videos, and stories for platforms such as Instagram, LinkedIn, TikTok, and YouTube. Execute structured posting schedules across assigned accounts. Write compelling, brand-aligned copy for social media posts and promotional materials optimized for maximum visibility. Manage posting schedules using industry-standard scheduling tools. Create platform-specific content tailored to different audience types. Ensure all content follows approved branding and messaging standards. Maintain consistent visual identity and tone of voice across all channels.
Freelancer and Content Creator Management
Source, vet, and manage freelance video creators. Manage content budgets and obtain samples to verify quality. Script and assign video content with clear guidelines. Incorporate calls-to-action and monitor performance to guide future planning.
Communication and Problem Solving
Provide regular feedback to supervisors regarding workload and challenges. Ask questions freely—learning is encouraged. Act with speed and urgency when handling urgent matters. Blend AI tools with independent critical thinking to develop strategies. Set clear deadlines and maintain a robust content backlog to prevent posting gaps.
Social Media Strategy and Engagement
Collaborate with internal teams to develop social media strategies aligned with business goals. Leverage tools like Google Trends to align campaigns with current consumer behaviour. Develop content and campaigns designed to increase visibility, engagement, lead generation, and sales conversions. Identify opportunities to convert followers into customers and business opportunities. Research trending topics, hashtags, and content formats to improve reach and engagement.
Community Building and Engagement
Monitor and respond promptly to comments, direct messages, mentions, and inquiries across social media platforms. Build relationships with followers and foster an active online community. Proactively engage with relevant accounts and potential business partners. Help organize interactive campaigns such as polls, Q&A sessions, contests, and giveaways. Monitor audience sentiment and share feedback with relevant teams. Escalate sensitive matters appropriately.
Brand Development and Content Calendars
Support brand growth across all relevant social media platforms. Develop content calendars aligned with product priorities, promotions, and business objectives. Create educational and promotional content highlighting products, features, and brand values. Support product launches, promotions, and e-commerce initiatives. Coordinate social media content with website activities to increase traffic and sales. Identify opportunities to increase brand awareness and engagement. Monitor competitor activity and recommend opportunities to strengthen positioning.
Performance Analytics and Reporting
Track and analyze social media performance metrics including reach, impressions, engagement rate, follower growth, views, and conversions. Monitor campaign effectiveness in generating traffic and leads. Generate actionable reports using analytics platforms. Recommend adjustments to content, campaigns, and strategies based on performance data. Provide regular updates to team members regarding campaign performance and opportunities for improvement.
Team Collaboration
Coordinate with team members to ensure social media activities align with broader business initiatives. Support the development of sales materials, presentations, and promotional campaigns. Collaborate on content that supports specific products and customer segments. Assist with influencer collaborations and brand partnerships. Support follow-up campaigns intended to nurture prospects.
Research and Market Insights
Conduct research on competitors, industry trends, and consumer preferences. Monitor competitor social media activity and positioning. Identify emerging platforms, tools, and content formats that may improve digital presence. Provide recommendations based on market insights to improve content and engagement.
Administrative Support
Organize and maintain marketing assets, files, photography, and content libraries. Maintain records of approved content, campaigns, and digital assets. Provide support for marketing events, photoshoots, video production, and product launches. Assist with additional marketing and social media projects as needed.
What We’re Looking For
Skills/background needed: No experience necessary. Enthusiasm for social media, willingness to learn, strong communication skills, ability to manage multiple tasks, creative thinking, attention to detail, and comfort working with digital tools. Experience with Canva, Google Docs, or basic graphic design is helpful but not required. Familiarity with Instagram, TikTok, LinkedIn, YouTube, or Facebook is a plus.
Role Details
Contract length: Permanent, full-time position
Hours: 40 hours per week
Rate: Competitive entry-level pay, details shared upon application
Location: On-site position
What We Offer
Full training and support to help you succeed in this role. Access to industry-standard tools and platforms. Opportunities to develop social media, marketing, and analytics skills. A supportive team environment that welcomes questions and encourages learning. Health insurance, dental insurance, vision insurance, life insurance, paid time off, employee discount, and referral program.
Ready to get started? Submit your application below.