Role: YouTube Marketing Specialist
Contract length: Full time, permanent
Location: On-site position. Must be available to work on-site 5 days per week.
Rate: Competitive entry-level pay, details shared upon application.
About the role
We’re seeking an enthusiastic marketing specialist to lead our YouTube strategy and campaign execution. You’ll oversee the growth and operations of our YouTube presence, working closely with cross-functional teams to create engaging content and drive audience growth. This is a hands-on position where you’ll manage video releases, optimize content, and analyse performance data to inform strategy.
What you’ll do:
• Develop and execute marketing campaigns with YouTube as a primary content channel
• Create content calendars, manage video releases, and optimize videos for platform growth
• Leverage platform tools such as Shorts and Community features to drive engagement
• Analyse weekly performance data including channel analytics and engagement metrics
• Communicate campaign objectives and results to internal and external partners
• Stay updated on platform trends, algorithm changes, and best practices
• Partner with design and media teams to develop YouTube-optimized assets
• Support on-site marketing efforts including livestreaming and real-time content
• Train and onboard team members and partners as needed
• Lead and manage marketing campaigns from planning through execution
What we’re looking for:
• 3+ years of marketing experience with demonstrated expertise in YouTube marketing, audience development, or content strategy
• Deep understanding of YouTube platform features, content formats, and how the algorithm works
• Strong attention to detail in a fast-paced environment
• Excellent communication skills with the ability to lead strategy discussions and present insights clearly
• Proven ability to manage multiple timelines and adapt quickly
• Strong copywriting skills for creating compelling video titles, descriptions, and calls-to-action
• Ability to work collaboratively across departments
• Willingness to work flexible hours including evenings and weekends when needed to meet deadlines
Nice to have:
• Experience with YouTube Studio or analytics dashboards
• Familiarity with Adobe Creative Suite, Google Analytics, or video editing platforms
• Knowledge of HTML
• Experience managing independent video editors and creative specialists
Work environment:
This is an on-site role based at the workplace. You’ll work in an open concept office space and may be required to travel during holidays and weekends to support events and meet deadlines. The role may involve exposure to loud noise levels and varying temperature conditions depending on event locations.
Skills/background needed:
YouTube marketing expertise, digital campaign management, content strategy, copywriting, performance analytics, cross-functional collaboration, project management.
Equal opportunities
We are committed to building diverse teams and providing equal employment opportunities to all applicants regardless of age, ancestry, color, religious creed, family and medical care leave status, mental or physical disability, marital status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender identity, gender expression, sexual orientation, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories and provide reasonable accommodations for individuals with disabilities.
Ready to get started? Submit your application below.